PARTNER ELIGIBILITY IS CONFIRMED QUICKLY FOR FASTER REBATE PAYMENTS
THE CHALLENGE
A leading multinational technology corporation realized their partner incentive programs were lacking integration, thereby creating issues both internally and with end-users. Driving more than $10B in annual revenue, these initiatives were critical to sales generation and bottom-line support.
Cayuse analyzed the process and found that multiple manual steps were required to register, qualify, and process incentives. Corporate partners could register online, but the system was missing the logic to determine program eligibility. Other deficits included the ability for the system to discern whether a registrant remained eligible for, or needed to be terminated from a program.
Additionally, the ordering system that tracked partner purchases was lacking integration with the rebate system to validate partner sales volume and commission qualifications. Further, systems that tracked other proof-of-performance criteria were missing integration with the finance system to validate and trigger incentive payments. These disparities led to delays and errors in both processing, and the overall operation of this business segment.
THE SOLUTION
Cayuse Technologies examined the existing systems and identified several areas for improvement. A semi-automated business back-end system was developed to connect the different functions together. The process was continuously documented, executed and approved resulting in high efficiency for a set of systems that was previously awkward and disconnected. Partner registration was linked to partner ordering, partner ordering to partner rebate, and incentive systems to accounts payable. The systems joined forces to create a seamless solution for the company and a smooth process for the end-user.
OUTCOME
Cayuse provided a low-cost, effective alternative to a costly reprogramming of complex back-end systems. This solution resulted in multiple client benefits including:
- A 35% cost reduction as compared to previous manual processes
- A seamless experience for partners in the program
- Timely processing of registration, qualification, rewards and incentives
- Timely management of qualification expiration
- Improved partner renewal rates
Additional production-related benefits included:
- Enabled rebate payouts of $1B/year with Sarbanes-Oxley (SOX) compliance
- $36M/year of incentives processed
- 60,000 partners evaluated per month with 99% accuracy rating
By reacting quickly and effectively, Cayuse was able to initiate improved capabilities combined with an overall reduction of 50% in processing time for partner payments. This smoothed the company’s relationship with its channel partners and increased loyalty and longevity. This success also contributed to a trusting relationship with Cayuse which continues to grow and prosper.